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Business Productivity: 5 Steps to Achieve Greater Success

Updated: Apr 23

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Business productivity refers to the efficiency and effectiveness of a company's operations, directly impacting its profitability and success. Increasing productivity can improve the company's bottom line, create a competitive advantage, and provide better products or services to its customers.

This article will provide strategies and tips for improving business productivity. We will cover the benefits and various areas of improvement, such as streamlining processes, investing in employee development, utilising technology, fostering a positive work culture, and measuring and analysing results.

The Benefits of Business Productivity

Business productivity is beneficial because it increases efficiency, cost savings, improved customer satisfaction, better employee engagement, competitive advantage, agility, and innovation.

By improving productivity, businesses can produce more with the same resources, increasing revenue and profitability. This ultimately leads to a better bottom line and long-term sustainability.

Cost Savings

Improved productivity often means a company can produce more with the same resources, leading to lower costs and increased profitability.

Increased Profitability

By improving productivity, a business can increase its output and revenue, ultimately leading to increased profitability.

Improved Customer Satisfaction

When a business is more productive, it can often deliver products and services more efficiently and with better quality, leading to higher customer satisfaction.

Better Employee Engagement

Employees are often more engaged by improving productivity, leading to higher morale, job satisfaction, and retention.

Competitive Advantage

Improving productivity can give a business a competitive advantage by allowing it to produce goods or services more efficiently and effectively.

Flexibility and Agility

A more productive business is often more agile and able to adapt to the market or customer needs changes, allowing it to stay ahead of the curve.


With increased productivity, businesses often have more time and resources to dedicate to innovation and new product development, which can help them stay ahead of the competition and be relevant in the market.

Employee Discussing Accounting Strategies

5 Steps to Increase Productivity and Achieve Greater Success

1. Identify Areas of Improvement

"Every problem is a gift—without problems, we would not grow."

– Anthony Robbins

The first step in improving business productivity is to identify the areas of the business that need improvement. This can be done through employee feedback, analysing performance metrics, or conducting a productivity audit.

Critical Problems that Need to be Addressed

  • Poor communication between departments or team members

  • Inefficient use of time, such as spending too much time in meetings or on administrative tasks

  • Low employee engagement, resulting in decreased motivation and productivity

Setting SMART Goals

It's essential to set clear goals for improvement after the problem areas are identified.

These goals should be specific, measurable, achievable, relevant and time-bound (SMART) to the overall business objectives.

For example, a goal for improving communication could be to increase the response time to customer inquiries by 50%, while a goal for time management could be to reduce the amount of time spent on administrative tasks by 20%.

By setting SMART goals, businesses can better track their progress and ensure that they are making meaningful improvements.

2. Streamline Processes

"If you can't describe what you are doing as a process, you don't know what you are doing."

― W. Edwards Deming

The next step in improving business productivity is to review current processes and procedures. This involves identifying inefficiencies and areas for improvement, such as unnecessary steps or redundancies.

Identify Inefficiencies and Areas for Improvement

By identifying areas for improvement, businesses can develop strategies to streamline their processes and improve productivity.

Businesses can conduct a process mapping exercise to document and analyse each process step to identify improvement areas. This can involve a detailed analysis of workflow, task allocation, and communication channels to identify bottlenecks or areas of waste.

Common inefficiencies in the workplace

  • Manual processes that could be automated

  • Processes that require multiple approvals or sign-offs

  • Redundant or unnecessary steps in a process

Once these inefficiencies have been identified, businesses can implement new and improved processes. This may include automating specific tasks, delegating responsibilities to other team members, or reducing the number of steps in a process.

Process Improvement Measures

  • Automating data entry or report generation

  • Delegating administrative tasks to an administrative assistant

  • Streamlining approval processes by reducing the number of sign-offs required

Utilising Technology

Businesses should invest in the appropriate technology and tools to improve productivity. This can involve researching and selecting the best hardware or software solutions that meet the business's needs.

For example, if the business is experiencing communication challenges, investing in a reliable communication tool can help to address the issue. Similarly, if the business needs help tracking project timelines and milestones, investing in project management software can help solve the issue.

3. Invest in Employee Development

"If you want engagement, you must engage."

― Karen Martin

Investing in employee development is another key strategy for improving business productivity. Businesses can increase their knowledge, skills, and effectiveness by providing employee training and development opportunities.

This can lead to higher quality work and greater efficiency. By encouraging employees to continue learning and growing in their roles, businesses can improve their productivity and stay competitive.

Professional Development Courses

Training and development opportunities include professional development courses, skill-building workshops, and mentorship programs.

These may include industry-specific training, project management, communication, or leadership courses.

Skill-Building Workshops

These may focus on developing skills like time management, data analysis, or customer service.

Ongoing Learning and Development

In addition to providing training and development opportunities, it's essential to encourage ongoing learning and development.

This can be done through mentorship programs, providing access to resources such as books or online courses, or simply fostering a culture of learning within the organisation.

4. Foster a Positive Work Culture

"Being a great place to work is the difference between good and great companies."

— Brian Kristofek

Fostering a positive work culture is essential for improving business productivity. A positive work environment can increase employee engagement, motivation, and job satisfaction.

Businesses can implement various strategies, such as promoting open communication, offering employee recognition programs, and providing a comfortable and inviting workspace.

Open Communication

Promoting open communication may include regular employee check-ins, creating an open-door policy, and encouraging employee feedback and suggestions.

Employee Recognition

Employee recognition programs can take many forms, such as peer-to-peer recognition, bonuses, or employee of the month awards.

Collaboration and Teamwork

Encouraging collaboration and teamwork is another important aspect of a positive work culture. Businesses can improve communication, creativity, and problem-solving skills among employees by promoting collaboration.

Strategies for promoting collaboration include team-building exercises, cross-functional projects, or creating a shared workspace that encourages interaction and cooperation among team members.

5. Measure and Analyse Results

"If you can't measure it, you can't improve it."

— Peter Drucker

Establishing metrics to measure progress and success is essential to ensure effective strategies for improving business productivity. These metrics should be specific, measurable, and aligned with the business objectives.

Employee Satisfaction

Employee satisfaction surveys can provide insight into employee engagement and morale, impacting productivity and overall business success. If employee satisfaction scores are consistently low, businesses may need to focus on improving employee engagement strategies.

Project Completion Rate

Project completion rate can indicate whether projects are being completed on time and within budget, impacting efficiency and profitability.

Data Analysis

Once these metrics have been established, it's essential to analyse the data to identify areas for further improvement.

This analysis can help businesses identify trends, patterns, or areas of weakness that may impact productivity or overall business success.

By regularly measuring and analysing the results of productivity improvement strategies, businesses can make data-driven decisions that lead to meaningful improvements.


Business productivity is essential for achieving success in today's competitive marketplace. By improving productivity, businesses can increase efficiency, reduce costs, and improve customer satisfaction.

The key strategies for improving productivity include:

  • identifying areas of improvement,

  • streamlining processes,

  • investing in employee development,

  • fostering a positive work culture and

  • measuring and analysing results

By implementing these strategies, businesses can create a more efficient and effective organisation.

Stakeholders should take the necessary action and implement these strategies in their businesses. Businesses can position themselves for long-term success and growth by prioritising productivity improvement.

Target Accounting: Your Partner in Business Productivity

Target Accounting is your business productivity partner. We provide various services to help businesses improve their productivity and profitability.

With expertise in business management, process improvement, and employee development, Target Accounting works with companies to identify areas for improvement and develop strategies to achieve their goals.

From bookkeeping and accounting services to business consulting and coaching, Target Accounting provides customised solutions to meet each client's unique needs. With a focus on collaboration and partnership, Target Accounting is committed to helping businesses succeed and grow.

Talk to us. We'd like to hear from you.


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