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Resilient Growth: Recession-Proof Your Business

Updated: Jan 30


Employee Analysing Graphical Data

While it’s not the most exhilarating topic to discuss, here at Target, we think it’s important to acknowledge the ever-changing economic landscape that small business owners are facing right now here in Dunedin and all the way up to Whangārei.


While we might sound like a broken record, we don’t think it can be said enough that as a small business owner, with careful planning and strategic measures, you can build resilience and ensure sustainable growth despite economic downturns.


Essential Pieces Of Advice To Help You ‘Recession-proof’ Your Business

Strengthen Cash Reserves

First and foremost, maintaining healthy cash reserves is crucial during economic downturns. You should prioritise building a ‘financial cushion’ to cover operational expenses and potential emergencies.

And sometimes, we see many business overlooks not setting aside a portion of profits for a rainy day. If you haven’t already, make sure you do! You’ll thank us later.


Develop Agile Business Strategies


Adaptability is KEY to surviving a recession. Dedicate a day to sitting down by yourself or your team to review your business model, identify weaknesses, and implement agile strategies to respond swiftly to changing market conditions.

Regularly assessing the effectiveness of your business strategies will help you make informed decisions about what necessary adjustments need to be made or planned just in case.


Monitor Financial Health


Stay vigilant about your financial health. Regularly analyse financial reports, cash flow statements, and key performance indicators (KPIs) to identify potential areas for improvement and make data-driven decisions. (And yes, we can help you with that before you ask!)


Invest in Employee Development


Employees are valuable assets in building business resilience. Invest in their professional development, ensure job satisfaction, and foster a positive work culture.

Engaged and motivated employees are more likely to contribute to the business's success during challenging times.


Stay Informed and Plan Ahead


Closely monitor economic trends, government policies, and industry developments to anticipate potential challenges and opportunities. Plan for different scenarios and have contingency plans to respond promptly to unexpected events.

Recession-proofing a small business requires a combination of foresight, adaptability, and strategic planning. With some planning and our help, we can help your business be more resilient and ensure sustainable growth even in challenging economic conditions.


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